SMALL BUSINESS MARKETING

Too many small business owners look at marketing their business as simply as an expense, when the reality is that marketing your small business is an investment. The bottom line is that your small business will fail (no matter how good your product or service), if you cannot deliver the message out to your target market. However, you want to do that in the most cost-effective way as possible.

It is important to keep in mind that you want to be both cost effective, and effective in technique when marketing. A shot-gun approach to marketing (and just hoping you hit the target), rarely pays off. Small business owners can find that they are spending a lot of money on this approach, and seeing very little in return. In order to be cost effective you want to do the following things:

- Who is your target Market

- Utilize smart marketing campaigns and strategies (that are low or no cost)

- Stretch every marketing dollar as far as possible.

Here is what you need to know about how to be cost effective, when marketing your small business.

Utilize free publicity-Remember that publicity costs nothing, and it builds awareness of your business. If you use publicity correctly, it can also build points, for you within your community.

you can set up a website for your business. In today's world of technology every business must have a website. A presence on the web or Facebook is an extremely cost-effective way, of letting people know about your business, even if your business is mostly a storefront operation.

One of the ways to do this is to sponsor a community activity that is somehow tied in with your business. You can also issue a press release, when something new comes up, within your business such as the release of a new product or service, or a different use for an existing one. Also be sure to include it on your website.

Join clubs and organization in your community - As a business person in a community, it is important to be visible, particularly if your business has a storefront in the community and is not entirely online.